Terms of Use

You must be able to form a binding contract and use the site only for lawful business purposes related to evaluating or using Formulation Designer. If you use the site on behalf of an organisation, you represent that you have authority to bind that organisation, and “you” includes that organisation.

Formulation Designer is a software tool that calculates, derives, and surfaces information to support qualified human judgement. It is not a law firm, consultancy, laboratory, notified body, or certification body.

Nothing on this website or in the product is legal, regulatory, labelling, medical, or other professional advice. You must not treat outputs as instructions to sell, manufacture, label, or market a food or beverage product.

You alone are responsible for validating all data, calculations, declarations, allergen information, nutrition values, claim assessments, market findings, costs, and any other outputs before relying on them.

• You must ensure supplier specifications and other inputs are complete, accurate, and current.
• You must have qualified personnel review every formulation, label, and claim decision for each market.
• You must verify that applicable law, guidance, and your internal policies are met — including where our rule sets are incomplete, outdated, or incorrectly applied.
• You must not rely on the absence of a finding as proof of legality or safety.
• Approval for sale in any market remains solely your decision (or that of your authorised staff).

Without limiting other exclusions, we do not:

• Certify that any product is legal, safe, or compliant to sell in any jurisdiction.
• Generate precautionary allergen (“may contain”) statements or perform quantified cross-contact risk assessment for you.
• Machine-translate regulated terminology or guarantee linguistic correctness of legal names.
• Guarantee that rule sets, nutrient rounding, allergen vocabularies, or claim conditions are complete or up to date.
• Assume responsibility for artwork, packaging, manufacturing, inventory, laboratory results, or regulatory submissions.

Early access, waitlists, demos, and provisional pricing on this website are invitations to discuss a possible future service. They do not create a paid subscription until a separate order, checkout (for example via Stripe), or written agreement is completed.

Features, limits, markets, and prices may change. We may accept or refuse early-access requests at our discretion.

If we issue credentials, you must keep them confidential, use strong authentication practices, and promptly notify us of unauthorised use. You are responsible for activity under your accounts and for ensuring only authorised users in your organisation have access.

You must comply with our Acceptable Use Policy. We may suspend or terminate access for violations or for risk to the service, other customers, or third parties.

We and our licensors own the website, branding, software, documentation, and related IP. You receive only a limited, revocable, non-exclusive licence to access the public site and any early-access materials we expressly provide, solely for evaluating Formulation Designer.

You must not copy, scrape, reverse engineer (except where law prohibits that restriction), resell, or create derivative works from our materials without prior written consent.

You retain rights in your own content and data. You grant us a licence to host and process that content as needed to provide the site and services you request.

The site may link to or integrate third-party services (including fonts, hosting, analytics, or payment providers such as Stripe). Those services are governed by their own terms. We are not responsible for third-party content, availability, or practices.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE WEBSITE, EARLY-ACCESS MATERIALS, DEMOS, AND ANY SOFTWARE OR OUTPUTS ARE PROVIDED “AS IS” AND “AS AVAILABLE”, WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, COMPLETENESS, OR UNINTERRUPTED AVAILABILITY.

We do not warrant that outputs will meet regulatory requirements, that rule sets are current, or that defects will be corrected.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE AND OUR AFFILIATES, OFFICERS, EMPLOYEES, AND SUPPLIERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES; OR FOR LOSS OF PROFITS, REVENUE, DATA, GOODWILL, BUSINESS OPPORTUNITY, OR COST OF SUBSTITUTE SERVICES; OR FOR PRODUCT RECALLS, REGULATORY FINES, LABEL REPRINTS, OR CONSUMER CLAIMS — WHETHER BASED IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE — EVEN IF ADVISED OF THE POSSIBILITY.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY ARISING OUT OF OR RELATING TO THE SITE OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID US FOR THE SERVICE IN THE THREE (3) MONTHS BEFORE THE CLAIM OR (B) ONE HUNDRED POUNDS STERLING (£100). IF YOU HAVE PAID NOTHING, OUR LIABILITY IS CAPPED AT £100.

Some jurisdictions do not allow certain limitations. In those cases, our liability is limited to the fullest extent permitted. Nothing in these Terms excludes liability that cannot be excluded by law (including for death or personal injury caused by negligence where such exclusion is forbidden).

You will indemnify and hold harmless us and our affiliates, officers, and employees from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to: your use of the site or product; your formulations, labels, claims, or commercial products; your supplier or other input data; your failure to validate outputs; your breach of these Terms; or your violation of law or third-party rights.

We may suspend or end access to the site or early access at any time, with or without notice, including for maintenance, risk, non-payment (when billing applies), or breach. Provisions that by nature should survive (including disclaimers, liability limits, indemnity, and IP) will survive termination.

We may update these Terms by posting a revised version on this page. The “Last updated” date will change. Continued use after changes constitutes acceptance where permitted by law. Material commercial terms for paid subscriptions may be set out in a separate agreement that prevails for that service if there is a conflict.

These Terms are governed by the laws of England and Wales, without regard to conflict-of-law rules. Courts of England and Wales have exclusive jurisdiction, except that we may seek injunctive relief in any jurisdiction. If you are a consumer with mandatory local protections, those protections still apply to the extent required.

If any provision is unenforceable, the remainder stays in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a reorganisation or sale. These Terms, together with the Privacy Policy, Cookie Notice, and Acceptable Use Policy, are the entire agreement regarding the website and early-access use, unless a signed commercial agreement says otherwise.

Questions about these Terms: use the contact form on this website.